GB112: Tools and Concepts in Accounting and Finance is no longer offered by Bentley University and the instruction program has been retired. For a list of current courses offered at Bentley University, visit the University Catalogue.
Library research has been built into GB112 since fall 2009. For many students, GB112 is their first introduction to conducting business research as most students take this course during the first semester of their first year at Bentley. Key research and information literacy concepts are introduced which include information on how to conduct basic company and industry research as well as an introduction to locating business news articles in Bentley Library resources.
The most current iteration of GB112 utilizes a collection of short video tutorials and students have the option to practice their knowledge by completing a worksheet. A research guide is also available that provides additional search tips and links to resources for finding information.
GB214: Marketing-Operations Fundamentals is no longer offered by Bentley University and the instruction program has been retired. For a list of current courses offered at Bentley University, visit the University Catalogue.
The GB214 information literacy program began in the Fall 2016 term. Built upon skills students learn as part of the GB112 program, students in GB214 were introduced to more in-depth company and industry research techniques. Students used a variety of sources including S.E.C. filings, company profiles, SWOT analyses, industry and market research reports, press releases, business news publications and more in order to examine a company’s operations and marketing strategies. Techniques on how to locate, utilize, and properly cite these sources in APA format were introduced in a live class session with a librarian. Students completed two activities during the session, giving them hands-on experience using library databases to locate information about their companies and the chance to ask questions.
A second research session on marketing resources was also available upon faculty request. The marketing session focused on the use of specialized market research and demographic resources to assist with consumer segmentation and targeting.