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Advertising Research Guide

This guide was created to provide a starting point for researching topics related to advertising, including ad expenditures and ad rates, marketing campaigns, media planning, and locating advertisements.

Advertising Research

This guide was created to provide a starting point for researching topics related to advertising, including:

  • sources for advertisement images (books and digital collections)
  • brand histories, branding, and marketing campaigns
  • media planning
  • advertising industry data and statistics

Related Research Guides

Here are a few library research guides that may also be helpful: