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Advertising Research Guide
This guide was created to provide a starting point for researching topics related to advertising, including ad expenditures and ad rates, marketing campaigns, media planning, and locating advertisements.
The Ad*Access Project presents images and database information for over 7,000 advertisements in 5 product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. [Duke University Library Digital Collection]
The Ad Council is a leading producer of Public Service Announcements (PSAs) and has been creating ads since 1942. Provides access to current and historical Ad Council campaigns as well as other endorsed campaigns.
"The Advertising Archives was established in 1990 by Larry and Suzanne Viner and is the largest and most comprehensive resource of its kind in Europe". The collection spans from the mid 19th Century to the present day. Image types include: British & American Press Adverts; British & American Magazine Covers and Artwork; French & Spanish Magazine Art; British TV Advertising Stills; Mail Order Catalogues; Posters; Postcards; Menus; Theatre Programmes; Vintage Magazines.
The Emergence of Advertising in America (EAA) presents Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.
The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
"Stanford Research Into the Impact of Tobacco Advertising (SRITA) was formed in 2007 by Stanford professor Robert Jackler who serves as its principal investigator. Our purpose is to study the promotional activities of the tobacco industry."
Using the advanced search options at the bottom of the page, limit "Document Type" to [Display Ad].
The CLIO Awards honor creative advertising, design and communication in a variety of mediums. Visit the CLIO Awards website to view award winners from 2009 to the present. The Library also has a collection of CLIO Awards on DVD and streaming video from Films on Demand.