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Advertising Research Guide

This guide was created to provide a starting point for researching topics related to advertising, including ad expenditures and ad rates, marketing campaigns, media planning, and locating advertisements.

Advertising Expenditures - Databases

  • Search Tip 1: To find ad spending data by media/channel (e.g. digital, print, social media, etc.), choose "Ad Spending" from the list of topics.
  • Search Tip 2: To find ad spending data by industry, type the phrase "ad spending" in the search box, then use the filters on the left to select an industry (e.g. retail, consumer products, etc.).
  • Search tip: Use the search box to search for ad spending data for industries and companies. For example:
    • "ad spending" and footwear
    • "ad spending" and Starbucks

Advertising Expenditures - Other Resources

10-K Annual Filing (for public companies)

It's possible that you will find some information about advertising expenditures in the company's annual 10-K filing. See the Company Research Guide for more information about locating 10-K filings.


Search for news articles and press releases that may mention advertising expenditures for a company, brand or product. Recommended databases: