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Industry & Market Research Guide

This Bentley Library research guide was created to provide a starting point for researching industries and markets.

Researching Industries & Markets

This guide was created to provide a starting point for conducting industry and market research. Some of the resources listed in this guide are subscription databases and may only be accessed by current students, faculty, and staff of Bentley University.

Industry analysis can help you answer the following questions:

  • how does the industry operate?
  • what is the competitive landscape? who are the key players and what is their market share?
  • what is the current size and value of the industry?
  • how is the industry performing?
  • what is the current outlook for this industry? is the industry growing?
  • what are the key products and services?
  • what are some barriers to entry?
  • what what some threats to the industry?
  • what current trends are affecting the industry?

Also, industry surveys usually contain financial data and industry ratios.

Market analysis can help you answer the following questions:

  • what is the current size of the market? what is the market potential?
  • what are the current market drivers?
  • how is the market segmented?
  • who is my target market? what are their demographic, psychographic, and geographic characteristics? 
  • what are consumer purchasing habits? where do they make purchases? how much do they spend?
  • what are current product trends?
  • who are the key players in the market?

Market research reports may also contain product and brand data (e.g. sales, shares) and consumer behavior/attitudes survey data.

Get Research Help

If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways:

visit: Visit the Reference Desk on the main floor of the library.
phone: 781.891.2300
text: 781.728.0511
IM/chat: Click the [CHAT NOW] button, available below and on our Research Help page. If we are offline, please contact us using one of the methods listed above.

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