This guide was created to provide a starting point for conducting industry and market research.
Industry analysis can help you answer the following questions:
Also, industry surveys usually contain financial data and industry ratios.
Market analysis can help you answer the following questions:
Market research reports may also contain product and brand data (e.g. sales, shares) and consumer behavior/attitudes survey data.
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Research Consultations: Research Help by Appointment
Research Consultations are scheduled one-on-one meetings with a reference librarian. You can also schedule these consultations for a small group. Consultations usually last 30 minutes and take place during Reference Librarian Hours as listed above. 48 hours advanced notice required.
Research Guides are resources created by Bentley Librarians to guide you through research. These guides will contain a map of best bet resources of where to find information and search tips to make the research process easier. A research guide may include a list of relevant databases to search in, suggested search terms, recommended book titles, lists of websites, and more. Browse our list of Research Guides to see if one has been created for your class, a subject area, or a topic you are researching.
Frequently Asked Questions
Bentley Librarians keep a database of some of the most Frequently Asked Questions (and answers!) by the Bentley Community. Browse our FAQs to see if your question has already been answered!