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Advertising Research Guide

This guide was created to provide a starting point for researching topics related to advertising, including ad expenditures and ad rates, marketing campaigns, media planning, and locating advertisements.

Books & eBooks

Search for additional books and ebooks. 

(advertising OR marketing OR branding) AND Starbucks

Bentley Library Search. Search for books, articles, videos, and more.

Articles & Reports

Search these databases for information about advertising and marketing campaigns for specific brands and products.