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Advertising Research Guide

This guide was created to provide a starting point for researching topics related to advertising, including ad expenditures and ad rates, marketing campaigns, media planning, and locating advertisements.

Brands and Marketing Campaigns: Books & eBooks

Search the library's catalog for additional books. 

Subject searches: Click the links below to explore books by subject:

Keyword searches. Use the box below to construct your own searches. For example:

(advertising OR marketing OR branding) AND Starbucks

Search the Catalog

Brands and Marketing Campaigns: Articles & Reports

Search these databases for information about advertising and marketing campaigns for specific brands and products.