LibGuides: Advertising Research Guide: Advertising Data & Statistics

Advertising Data & Statistics

Insider Intelligence (eMarketer) This link opens in a new window
Insider Intelligence (eMarketer) provides extensive information on digital marketing, media and commerce topics, organized by topic and/or geographical area. Use the Comparative Estimates section to view estimates and forecasts from over 4,000 research firms, consultancies, government agencies and universities around the world across a range of media usage, advertising spending and ecommerce categories, and/or view eMarketer's own proprietary data. Use the Browse feature to gain access to in-depth reports, articles, charts, interviews and webinars on a variety of subtopics. Charts and graphs are available in PDF, JPG and XLS formats for inclusion in presentations and reports.
Statista This link opens in a new window
Statista is a portal for quantitative data, statistics and related information. Use the search box to find information of interest, or choose from dropdowns providing access to information about industries, digital markets, consumer markets, and topics such as media, business, and society. Statistics, charts and/or graphs may be downloaded in the following formats: Excel, PNG Graphics, PowerPoint and PDF.