Consumers & Market Segments Research Guide

This guide was created to provide a starting point for consumer market research. These resources provide access to consumer data, insights, and analysis, including:

• consumer demographics and psychographics
• market research reports for consumer products, services, and lifestyles
• product and brand usage information
• shopping and spending behavior
• consumer expenditure data
• market segmentation

All of the library databases provided on this guide can be accessed from on and off-campus. When using a database from off-campus you will be prompted for your Bentley username and network password (the same password you use to access Brightspace). Some databases may require registration using your Bentley email address. Use the links provided in this guide, or visit the library's Databases A-Z page to access library resources.