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Consumers & Market Segments Research Guide

This Bentley Library research guide was created to provide a starting point for researching consumers and market segments.

Researching Consumers & Market Segments

This guide was created to provide a starting point for consumer market research. These resources provide access to consumer data, insights, and analysis, including:

  • consumer demographics and psychographics
  • market research reports for consumer products, services, and lifestyles
  • product and brand usage information
  • shopping and spending behavior
  • consumer expenditure data
  • market segmentation

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