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Advertising Research Guide

This guide was created to provide a starting point for researching topics related to advertising, including ad expenditures and ad rates, marketing campaigns, media planning, and locating advertisements.

Advertising Research at the Bentley Library

This guide was created to provide a starting point for researching topics related to advertising.

Some of the resources listed in this guide are subscription databases and may only be accessed by current students, faculty, and staff of Bentley University.

Get Research Help

If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways:

visit: Visit the Reference Desk on the main floor of the library.
phone: 781.891.2300
text: 781.728.0511
email: refdesk@bentley.edu
IM/chat: Click the [CHAT NOW] button, available below and on our Research Help page. If we are offline, please contact us using one of the methods listed above.

Related Research Guides

Here are a few library research guides that may also be helpful: