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Advertising Research Guide: About this Guide

This guide was created to provide a starting point for researching topics related to advertising, including ad expenditures and ad rates, marketing campaigns, media planning, and locating advertisements.

Advertising Research at the Bentley Library

This guide was created to provide a starting point for researching topics related to advertising. Some of the resources listed in this guide are subscription databases and may only be accessed by current students, faculty, and staff of Bentley University.

If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways:

in-person: Reference Desk Hours
telephone: 781.891.2300
email: refdesk@bentley.edu
IM/chat: Use the "Ask a Librarian!" chat widget, available below and on our Research Help page.

Ask a Librarian!

 

Click the button above to chat with a reference librarian. If we are offline, please contact the Reference Desk in person, via email refdesk@bentley.edu or by phone 781.891.2300.

Reference Librarian

Lisa Curtin
Liaison to Marketing, Sociology and Psychology.
Contact:
Bentley Library
Bentley University
175 Forest Street
Waltham, MA 02452
781.891.3407
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