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Advertising Research Guide: About this Guide

This guide was created to provide a starting point for researching topics related to advertising, including ad expenditures and ad rates, marketing campaigns, media planning, and locating advertisements.

Advertising Research at the Bentley Library

This guide was created to provide a starting point for researching topics related to advertising. Some of the resources listed in this guide are subscription databases and may only be accessed by current students, faculty, and staff of Bentley University.

If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways:

in-person: Reference Desk Hours
telephone: 781.891.2300
email:  refdesk@bentley.edu
IM/chat:  Use the "Ask Us" chat widget, available on the bottom of this page and on our Research Help page.

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