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MRI-Simmons Insights: How-To Guide

Learn how to create Quick Reports and Crosstabs in MRI-Simmons Insights.

About Quick Reports

There are 14 Quick Reports available via the Simmons Connect Plus study. We recommend that you start with the 3 primary* Quick Reports listed below to learn about your target, then explore the additional 11 reports for data related to your target's use of traditional and digital media platforms, including reach, time spent, and activity measures.

  1. The Demographic Profile Quick Report shows demographic variables for your target, including Education, Ethnicity, Race, Household Income, Age, and Gender.
  2. The Segmentation Quick Report shows segmentation breakdowns for your target. Segment options include Food Lifestyle, Health and Well Being, Retail Shopping, Mobile World, Technology Adoption, Consumer Privacy, Economic Outlook, Auto-motives, TV Product Placement, and Movie Product Placement.
  3. The Map Quick Report shows a color-coded map of various geographies (Census Regions, Nielsen Regions and States) by Index Number.

*Note: the 3 Quick Reports listed here are also available when searching the NHCS Adult 12-Month study.

Step-by Step Instructions

Step 1: Select Quick Reports. Click on Essentials in the navigation bar, then choose Quick Reports.


Step 2: Select a study. Click on the drop-down arrow to display the list of all available studies, which include the NHCS Adult studies and Simmons Connect. Choose Simmons Connect Plus to view all 14 Quick Reports. If you choose the most recent NHCS Adult 12-Month Study you will be able to view 3 Quick reports (Demographic, Segmentation, and Map).


Step 3. Search. Use the Smart Search box to search for a product, brand, activity, or interest.



Step 4: Select a variable as your Target. After making your selection, click the Target icon.


Step 5: Run Report. Choose a Quick Report type, then click the Arrow icon to "Run Analysis".


Step 6: View and Export data. Additional detailed data can be found by hovering over the charts on the screen, or by exporting the reports into Excel. The Export option is in the Tool Palette on the left side of the screen.



Step 7: Explore the tabs in the Excel spreadsheet for additional details.