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MRI-Simmons: How-To Guide

Learn how to create Quick Reports and Crosstabs in MRI-Simmons Catalyst and Insights.

About Quick Reports

Quick Reports provide data visualization, highlighting relevant consumer insights for a chosen target.

Different Quick Report options will display depending on whether you using the MRI-Simmons USA study (15 reports) or the MRI-Simmons Connect Study (12 reports). There are 21 unique report options, as there are 6 Quick Reports that are cross-posted in both studies - Demographics, Segmentations, Psychographics, Geographic Heat Map, Product Category Summary, and Product Details & Usage.

  • MRI-Simmons USA Quick Reports: (1) Demographics; (2) Segmentations; (3) Psychographics; (4) Geographic Heat Map; (5) Media Usage; (6) Traditional, Digital and OOH Media; (7) Social Media Usage; (8) Websites; (9) Digital; (10) Television Viewing; (11) Streaming Video Services; (12) Product Category Summary; (13) Product Details & Usage; (14) Radio Listening; and (15) Podcast Listening. 
  • MRI-Simmons Connect Quick Reports:  (1) Demographics; (2) Segmentations; (3) Psychographics; (4) Geographic Heat Map; (5) Social Media Activity Profile; (6) Website Visitation; (7) Day in the Life; (8) Time Spent with Media Devices; (9) Media Channel Reach, (10) Product Category Summary; (11) Product Details & Usage; and (12) Media Activities.

Create Quick Reports: Step-by-Step Instructions

To create a Quick Report you must use the Composer to search variable(s) and create a target(s). Then, you will be able to view and download from a variety of quick report options for each target you created. 

Step 1: Select Quick Reports. On database landing page, hover over Profiles in the top navigation bar, then click on Quick Reports.

 

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Step 2: Launch Composer. You will be prompted to click the Composer button to create a Target. 


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Composer has several search boxes, which, working from left to right, help narrow down your variables.

Step 3: Select a study. The default option will be be the most recent MRI-Simmons USA Study available in our subscription. Use the drop-down option to see other available studies, including MRI-Simmons Connect. The data availability is the same, but the Quick Report options will change depending on which study you select. No matter which study you choose to start with, you can easily toggle between studies after you have run your reports. 


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Step 4: Search or browse the Dictionary for a target. Your target can be a product, brand, interest, activity. etc. When searching the Dictionary, you will be keyword searching all the variables available within the study. The search results will display all the categories that contain this term. 


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Step 5: Select a target(s). Navigate the category results to drill-down to a specific variable(s). Click ADD to add the selected variable to the coding/selection box (middle of screen). You can choose multiple variables. If more than one variable is selected, you can add them using the EACH, OR, and AND options. Choose EACH (or leave the boxes blank) to add each item as a separate target, which will allow you to compare individual targets later on. (EACH is the default setting if none of the boxes are checked.)


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Step 6: Add Targets. When you have completed adding and/or combining variables to the coding/selection box, move them to the Target box in the Preview window (right side of screen). Either click the ADD TO TARGETS button or drag your items to the targets box.


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Step 7: Create Reports. Select the Targets that you want to generate reports for (choose up to 10), then click CREATE.


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Step 8: Select Quick Reports. Choose the quick report type you'd like to view. Note that some reports may be unavailable depending on which study you are using.  You can use the Study drop-down on left side to choose a different study which is change your Quick Report options. 


When viewing a Quick Report, the menu on the left side of the screen gives you options for changing some aspects of the report. Each Quick Report will have different reporting items and settings; the menu will change depending on the report you are running. For additional help, consult the Quick Reports Appendix and the Quick Reports Module section of the Catalyst Essentials User Guide.

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Step 9: Export or Add to Presentation 

 

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Use the Three-Dot Menu to 

  • Sort by Index or Percentage
  • Export (as PPT, Excel, or PDF)
  • Add to a presentation (PPT).
    • If you select this option, you will see the image below, which will show the number of slides in your presentation in the blue circle. You can click on this to export your PPT presentation.