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MRI-Simmons Insights: How-To Guide

Learn how to create Quick Reports and Crosstabs in MRI-Simmons Insights.

About Quick Reports

There are three types of Quick Reports available:

  1. The Demographic Profile Quick Report shows demographic variables for your target, including Education, Ethnicity, Race, Household Income, Age, and Gender.
  2. The Segmentation Quick Report shows segmentation breakdowns for your target. Segment options include Food Lifestyle, Health and Well Being, Retail Shopping, Mobile World, Technology Adoption, Consumer Privacy, Economic Outlook, Auto-motives, TV Product Placement, and Movie Product Placement.
  3. The Map Quick Report shows a color-coded map of various geographies (Census Regions, Nielsen Regions and States) by Index Number.

Step-by Step Instructions

Step 1: Select Quick Reports. Click on Essentials in the navigation bar, then choose Quick Reports.


Step 2: Select a study. The current study will display in the box at the top of the screen. Click on the drop-down arrow to display the list of all available studies. We recommend selecting the most recent 12-month study, which will provide the largest sample size.


Step 3. Search. Use the Smart Search box to search for a product, brand, activity, or interest.



Step 4: Select a variable as your Target. After making your selection, click the Target icon.


Step 5: Run Report. Choose a Quick Report type (Demographic Profile, Segmentation, or Maps), then click the Arrow icon to "Run Analysis".


Step 6: View and Export data. Additional detailed data can be found by hovering over the charts on the screen, or by exporting the reports into Excel. The Export option is in the Tool Palette on the left side of the screen.



Step 7: Explore the tabs in the Excel spreadsheet for additional details.