MRI-Simmons Insights provides access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey (NCS/NHCS). The survey provides access to over 60,000 data elements:
- detailed consumer demographic data
- products and services usage for over 6,000 brands in more than 1,000 categories
- over 1,000 consumer attitudes & opinions
- shopping and spending behavior
- media and technology usage information
- lifestyle segmentations
The library has access to the following MRI-Simmons studies. Note: The library's subscription has a 2-year embargo from the study release date.
- MRI-Simmons USA Study (Fall 2021-): Launched in 2021, this survey combines parts of two trusted consumer studies (MRI's Survey of the American Consumer® and Simmons' National Consumer Study). Provides demographics, psychographics, products & services usage, purchase behaviors, and media usage for US adult (18+) consumers. Measures of 50,000+ U.S. Adults, 6,500+ Brands, 1,000+ Product Categories, and more.
- NHCS Adult Study (Fall 2019-Fall 2020): demographics, psychographics, products & services usage, purchase behaviors, and media usage for US adult (18+) consumers. The library's subscription provides access to the Fall releases of the Adult 6-month and Adult 12-month studies. Note: NHCS Study ceased with Fall 2020 NHCS Adult Study 12-month. Now use MRI-Simmons USA Study.
- MRI-Simmons Connect: (2021- ): includes all MRI-Simmons USA study data plus additional data on consumers’ use of 10 traditional and digital media platforms, including reach, time spent, and activity measures.
- Simmons Connect Plus (2019-2020): includes all NHCS study data plus additional data on consumers’ use of 11 traditional and digital media platforms, including reach, time spent, and activity measures. Note: Ceased with the Fall 2020 Simmons Connect Plus. Now use MRI-Simmons Connect.
Use MRI-Simmons Insights to create Quick Reports and Crosstabs to:
- Generate a demographic profile of your target consumer
- Identify the target market for a product
- Find out which consumers are more likely to use a specific brand, have a specific interest, or engage in a specific activity
- Identify the best media channels to reach your target audience
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Understand the psychographics (interests, opinions, attitudes, behaviors) associated with your target customer
