Create customized cross tabulations ("crosstabs") to analyze relationships between thousands of variables. Crosstabs can help you to get insights on a specific target or compare variables for multiple targets.
Crosstabs Search Options:
You can flip back and forth between the searches - work completed in Smart Search carries over to Dictionary Search, and vice versa.
When creating your crosstab, think about who or what you want to study. You will be placing variables into Columns and Rows. Typically, you will put the product, brand, interest, or activity you are analyzing into columns. The demographic characteristics, psychographic variables, media usage, and spending habits information you are interested in will go in the rows.