Mosaic® USA Consumer Segmentation via the DemographicsNow database:
Mosaic® USA is a segmentation system developed by Experian that classifies U.S. households into 71 unique types and 19 overarching groups that share similar demographic and socioeconomic characteristics.
Mosaic® USA profiles provide information about the sociodemographics, lifestyles, behaviors, and culture of consumers within each of the 19 groups and 71 segments. Affluence and life stage, combined with property characteristics, socio-economics, ethnicity, additional financial measures, and the type of geographic location (e.g. urban or rural) are key components of the Mosaic classifications.
Find the Mosaic® USA profile descriptions in the DemographicsNow database:
Important Mosaic® USA Documentation:
Watch this video to learn more about using DemographicsNow: