LibGuides: Consumers & Market Segments Research Guide: Consumer & Market Segment Research Reports

Top Picks: Consumer & Market Research Reports

The resources listed in this box provide a mix of demographic and psychographic information, but don't forget to explore the other areas of this guide for additional information sources for consumer market research.

Mintel Reports
Provides data, insight, and analysis of consumer markets and lifestyles. Coverage includes consumer products and services markets, media and technology, retailing, and demographics and lifestyles reports.

How to Create a Mintel Profile
Note: It is recommended that you create a personal Mintel profile to take advantage of features such as downloading report sections, building presentations, sharing content, and accessing complete Mintel consumer survey databooks. Click the link for instructions.

Euromonitor Passport
Euromonitor is a global market research database providing reports, analysis, insights, and statistics on consumers, industries, and countries.
Registration required: Bentley users must complete a short registration form the first time they access Euromonitor.

Search Tip #1: Find consumer reports for a geography (Consumer Lifestyles Report, Consumer Profile Report, and Consumer Types Report):

In the top navigation bar, click on [Consumers]. Next, select Lifestyles.
In the [Latest Reports] section, click on View All. Use the filters on the left side of the page to start by selecting a geography. Browse the results and use additional filters as needed. Note: When choosing an analysis type, start with a Country Report (if available), then explore the other types of analysis.

Search Tip #2: Look for consumer information in Industry Reports and Briefings. There are a couple of different search options available on the main landing page:

In the top navigation bar, click on [Industries] to select an industry.
In the [Latest Reports] section, click on View All. Use the filters on the left side of the page to start by selecting a geography. Browse the results and use additional filters as needed. Note: When choosing an analysis type, start with a Country Report (if available), then explore the other types of analysis.

On the main page, use the [Explore Categories] option to browse the category tree using a drill-down menu to select options and then choose a geography.
On the results page, click on the Analysis tab to view reports.

Statista
Statista is a statistics portal, aggregating data on over 80,000 topics from over 18,000 sources. In addition to statistics, this database provides industry and market reports, including market insights for up to 152 countries and territories, consumer insights from 56 countries and territories, and coverage of businesses from 200+ countries and territories.
eMarketer (Insider Intelligence)
EMARKETER offers market research, trends and statistics for a variety of topics and industries including advertising & marketing, media, ecommerce & retail, financial services, health, and technology. Includes reports, articles, charts, statistics, podcasts, and webinars.

Additional Sources for Consumer Research

Forrester Research
Forrester Research provides timely analysis for business, marketing, sales, and IT professionals, covering topics related to technology, marketing, customer experience, products, and strategy. The database includes reports, forecasts, trends, best practices, data snapshots, charts, and other materials. Click the Log In link and enter a full Bentley email address to gain access.
Sports Market Analytics (SBRNet)
Sports Market Analytics (SBRnet) is a sports marketing database that provides a variety of data about sports participation, sports fans, apparel/footwear/equipment expenditures, sports gambling, and sponsorship. The database also aggregates articles from sports news and trade publications.
Richard K Miller and Associates (RKMA)
Annual reference handbooks focused on marketing and the consumer marketplace. Books include demographics, market forecasts, sector trends, statistics, and relevant associations. Handbooks available: Business-to-Business Marketing; Consumer Behavior; Consumer Marketing & Advertising; Consumer Use of the Internet & Mobile; Entertainment & Leisure Market Research; Restaurant, Food & Beverage Market Research; Retail & E-Commerce Market Research; Sports Marketing; Travel & Tourism Market Research; and U.S. Cities & Communities.