The comprehensive resources listed in this box are the library's "top" consumer research databases. They provide a mix of demographic and psychographic information, but don't forget to explore the other areas of this guide for additional information sources for consumer market research.
See also: Mediamark Reporter and Mosaic USA database information on this guide.
Provides demographic and consumer market segmentation data by geographic place (DMA, county, or state). Users can access pre-defined report templates to generate (Effective Buying Income; Pop-Facts Demographics; Pop-Facts Demographics By Age Race Sex; Pop-Facts Demographics Trend; Pop-Facts Executive Summary; Pop-Facts Household Income By Age of Householder and Senior Life) and (Consumer Concentration; Market Potential; Profile Ranking Index; Profile Worksheet; Segment Distribution; Target Concentration; Target Segment Measures). Segmentation reports include and .
The following reference books are published by New Strategist Press.
Segmentation by Age/Generation
Segmentation by Income (See also the Consumer Expenditures tab)
Segmentation by Racial or Ethnic Group