LibGuides: Consumers & Market Segments Research Guide: Consumers: Lifestyles, Attitudes & Beliefs

Consumer Lifestyles: Databases

These databases provide psychographic information about consumers.

See also: MRI-Simmons Insights and Mosaic USA database information on this guide.

Mintel Reports This link opens in a new window
Provides data, insight, and analysis of consumer markets and lifestyles. Coverage includes consumer products and services markets, media and technology, retailing, and demographics and lifestyles reports.
Euromonitor Passport GMID This link opens in a new window
The Euromonitor Passport Global Market Information Database provides business intelligence on selected Industries, Countries & Consumers, Companies, and Geographies, and comprehensive tools for analysis across datasets. Each category includes in-depth reports, analyst comments, statistics and external sources. Note: Users will have to fill out a short registration form the first time they access Euromonitor. Faculty & Staff members please list your department under "Course".

Search Tip #1: Find a Consumer Lifestyles Report:
1. In the top navigation bar, click on [Consumers] and then click on [Lifestyles].
2. Use the [Explore Analysis] section to select Lifestyles from the Category drop-down list, then select a country from the Geography drop-down list, and then choose Country Report from the Analysis drop-down list.
Search Tip #2: Look for consumer information in Industry Profiles and Category Briefings. There are a few different search options available on the main landing page:
- Use the search box to keyword search the full database for data and analysis.
  OR
- In the top navigation bar, click on [Industries] to select an industry, then use the [Explore Analysis] and [Explore Statistics] filters to narrow the search. Note: When choosing an analysis type, start with a Country Report (if available), then explore the other types of analysis.
  OR
- Use the [Search Categories] option to browse the category tree using a drill-down menu and then choose a geography.

DemographicsNow This link opens in a new window

Tip: Use DemographicsNow to get Simmons National Consumer Study data for a geographic area. The Simmons National Consumer Study gathers information on the lifestyles, media habits and product/brand preferences of American families. Create summary, comparison or ranking reports for locations.

Claritas 360 This link opens in a new window

Provides demographic and consumer market segmentation data by geographic place (DMA, county, or state). Users can access pre-defined report templates to generate Pop-Facts Demographics Reports (Effective Buying Income; Pop-Facts Demographics; Pop-Facts Demographics By Age Race Sex; Pop-Facts Demographics Trend; Pop-Facts Executive Summary; Pop-Facts Household Income By Age of Householder and Senior Life) and Segmentation Reports (Consumer Concentration; Market Potential; Profile Ranking Index; Profile Worksheet; Segment Distribution; Target Concentration; Target Segment Measures). Segmentation reports include PRIZM Social Groups and PRIZM Lifestage Group.

Richard K Miller and Associates (RKMA) This link opens in a new window

Tip: Check the Consumer Behavior handbook for consumer demographic data and analysis of consumer segments, spending and behaviors.

Forrester Research This link opens in a new window
Forrester Research provides timely, in-depth reports and other materials to business, marketing and IT professionals on customer experience, e-business, enterprise architecture, operations and more. Click the Log In link and enter a full Bentley email address to gain access.

American Time Use Survey (ATUS)
The American Time Use Survey (ATUS) from the BLS measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.

Additional Resources: Books

The American Marketplace: Demographics and Spending Patterns
Call Number: Reference Desk HA203 .A635 2018
Presents data on attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth. This edition of The American Marketplace contains attitudinal data from the 2016 General Social Survey.