MRI-Simmons Insights provides access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey (NCS/NHCS). The survey provides access to over 60,000 data elements:
Use the link below to access the database. MRI-Simmons Insights allows a maximum of 20 simultaneous users. Please LOG OUT when you are finished using the database to free up space for others. During times of high usage the database may reach capacity and you will be prompted to try again later.
To learn how to use MRI-Simmons Insights to create and understand Quick Reports and Crosstabs visit the MRI-Simmons How-To guide:
Understand the psychographics (interests, opinions, attitudes, behaviors) associated with your target customer