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Consumers & Market Segments Research Guide
This Bentley Library research guide was created to provide a starting point for researching consumers and market segments.
These are the best starting points for United States population, housing, economic, and geographic data. Data is provided in the form of maps, tables, and reports from a variety of Census Bureau sources.
The U.S. Census provides demographic and economic data from the following surveys and censuses: American Community Survey, County Business Patterns, Decennial Census, Economic Census, and others. Free resource.
Although the U.S. Census site listed is the official gateway to Census data, users may find that DemographicsNow has a more intuitive interface and better built-in report options. Use DemographicsNow to access U.S. Census data from 1980-2010, view current year estimates, and get 5-year projections for any U.S. Census geographic area. Also provides data for Nielsen DMAs (Designated Market Areas). A custom area can also be created using radius or drive time (minutes). Users can choose from three report types – summary, comparison and rank – each of which can be downloaded in Microsoft Word, Excel, PDF and HTML formats.
Search Tip 1: In the top navigation bar, hover over [Consumers] and choose each option as described below:
Click on [Households]. In the [Country Reports] section use the drop-down boxes to select the category and country.
Click on [Income & Expenditures]. In the [Country Reports] section use the drop-down boxes to select the category and country.
Click on [Lifestyles]. In the [Country Reports] section use the drop-down boxes to select the category and country.
Click on [Population]. In the [Country Reports] section use the drop-down boxes to select the category and country.
Click on [Digital Consumer]. In the [Country Reports] section use the drop-down boxes to select the category and country.
Search Tip 2: In the top navigation bar, click the [Search] button, choose [Browse Full Tree], then scroll down to the [Economic and Consumer Topics] section. Make your selections and follow the prompts to build a search.
Provides demographic and consumer market segmentation data by geographic place (DMA, county, or state). Users can access pre-defined report templates to generate "Pop-Facts" Demographics Reports and a variety of Segmentation Reports. The segmentation reports include PRIZM Social Groups and PRIZM Lifestage Group.
Provides demographic information for every state, county, metropolitan area, congressional district, and for all cities with a population of 25,000 or more.
Search Tip 1: In the top navigation bar, hover over [Consumers] and choose each option as described below:
Click on [Households]. In the [Country Reports] section use the drop-down boxes to select the category and country.
Click on [Income & Expenditures]. In the [Country Reports] section use the drop-down boxes to select the category and country.
Click on [Lifestyles]. In the [Country Reports] section use the drop-down boxes to select the category and country.
Click on [Population]. In the [Country Reports] section use the drop-down boxes to select the category and country.
Click on [Digital Consumer]. In the [Country Reports] section use the drop-down boxes to select the category and country.
Search Tip 2: In the top navigation bar, click the [Search] button, choose [Browse Full Tree], then scroll down to the [Economic and Consumer Topics] section. Make your selections and follow the prompts to build a search.
World Development Indicators Online (WDI) provides direct access to more than 700 development indicators for 208 countries and 18 country groups from 1960 to 2013.
Produced by the Central Intelligence Agency (CIA), the World Factbook provides information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 267 world entities. Free resource.