LibGuides: Consumers & Market Segments Research Guide: Demographics

United States Demographics

U.S. Census Data
The U.S. Census provides demographic and economic data from the following surveys and censuses: American Community Survey, County Business Patterns, Decennial Census, Economic Census, and others. Free resource.
Statista
Statista is a statistics portal, aggregating data on over 80,000 topics from over 18,000 sources. In addition to statistics, this database provides industry and market reports, including market insights for up to 152 countries and territories, consumer insights from 56 countries and territories, and coverage of businesses from 200+ countries and territories.
Euromonitor Passport
Euromonitor is a global market research database providing reports, analysis, insights, and statistics on consumers, industries, and countries.
Registration required: Bentley users must complete a short registration form the first time they access Euromonitor.

Search Tip 1:
1. In the top navigation bar, click on [Consumers]. Next, select a subtopic from the menu (Households; Income and Expenditure; Lifestyles; Population).
2. In the [Latest Reports] section, click on View All. Use the filters on the left side of the page to start by selecting a geography. Browse the results and use additional filters as needed. Note: When choosing an analysis type, start with a Country Report (if available), then explore the other types of analysis.
Search Tip 2: On the landing page, use the [Explore Categories] to choose [Consumers]. Browse the Consumers category tree to select categories and then choose a geography. On the results page, click on the [Analysis] tab to browse reports and briefings.

Statistical Abstract of the U.S. (ProQuest)
The Statistical Abstract of the United States is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States. The site provides data from the Census Bureau, Bureau of Labor Statistics, Bureau of Economic Analysis, and many other Federal agencies and private organizations.
PolicyMap
PolicyMap is a geographic mapping and data tool. It contains 75,000+ geographic indicators across demographics, housing, economic conditions, infrastructure, education, environment, health, and social determinants of health from more than 170 public and proprietary sources. Users can create custom maps, layer multiple indicators, upload and download data, generate reports, and more.
Mergent Intellect
Mergent Intellect provides Claritas demographic reports by geographic place (DMA, county, or state). Data includes statistics on the area's population, including age, race, gender, income and more.

Search Tip: On the landing page click on the [Demographics] tile. Choose a geographic region - county, zip code (compare up to 4 codes), or place/city. Available reports:
- Pop-Facts Demographics Reports: Demographic Quick Facts; Population Quick Facts; Demographic Trend; Household Income By Age; Demographic Snapshot; Effective Buying Income; Demographics By Age Race Sex; Household Quick Facts; Demographic Overview; Executive Summary; and Senior Life
- PRIZM Household Distribution Report

Euromonitor Passport
Euromonitor is a global market research database providing reports, analysis, insights, and statistics on consumers, industries, and countries.
Registration required: Bentley users must complete a short registration form the first time they access Euromonitor.

Search Tip 1:
1. In the top navigation bar, click on [Consumers]. Next, select a subtopic from the menu (Households; Income and Expenditure; Lifestyles; Population).
2. In the [Latest Reports] section, click on View All. Use the filters on the left side of the page to start by selecting a geography. Browse the results and use additional filters as needed. Note: When choosing an analysis type, start with a Country Report (if available), then explore the other types of analysis.
Search Tip 2: On the landing page, use the [Explore Categories] to choose [Consumers]. Browse the Consumers category tree to select categories and then choose a geography. On the results page, click on the [Analysis] tab to browse reports and briefings.

Statista
Statista is a statistics portal, aggregating data on over 80,000 topics from over 18,000 sources. In addition to statistics, this database provides industry and market reports, including market insights for up to 152 countries and territories, consumer insights from 56 countries and territories, and coverage of businesses from 200+ countries and territories.
World Development Indicators (WDI)
World Development Indicators is a compilation of internationally comparable statistical metrics related to global development and the fight against poverty. The database contains time series indicators for more than 200 countries and over 40 country groups. Data for many indicators spans more than 50 years.
World Factbook
Produced by the Central Intelligence Agency (CIA), the World Factbook provides information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 267 world entities. Free resource.

International Data Base (IDB) from the U.S. Census
Find demographic indicators, population pyramids, and source information for countries and areas of the world with a population of 5,000 or more.
United Nations Demographics and Social Statistics
This web site is a portal for a variety of UN statistics and publications, including the Demographic Yearbook.