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Consumers & Market Segments Research Guide

This Bentley Library research guide was created to provide a starting point for researching consumers and market segments.

United States Demographics

These are the best starting points for United States population, housing, economic, and geographic data. Data is provided in the form of maps, tables, and reports from a variety of Census Bureau sources.

Additional sources of U.S. demographic data:

  • Search Tip 1: In the top navigation bar, hover over [Consumers] and choose each option as described below:
    • Click on [Households]. In the [Country Reports] section use the drop-down boxes to select the category and country.
    • Click on [Income & Expenditures]. In the [Country Reports] section use the drop-down boxes to select the category and country.
    • Click on [Lifestyles]. In the [Country Reports] section use the drop-down boxes to select the category and country.
    • Click on [Population]. In the [Country Reports] section use the drop-down boxes to select the category and country.
    • Click on [Digital Consumer]. In the [Country Reports] section use the drop-down boxes to select the category and country.
  • Search Tip 2: In the top navigation bar, click the [Search] button, choose [Browse Full Tree], then scroll down to the [Economic and Consumer Topics] section. Make your selections and follow the prompts to build a search.

Country Demographics

  • Search Tip 1: In the top navigation bar, hover over [Consumers] and choose each option as described below:
    • Click on [Households]. In the [Country Reports] section use the drop-down boxes to select the category and country.
    • Click on [Income & Expenditures]. In the [Country Reports] section use the drop-down boxes to select the category and country.
    • Click on [Lifestyles]. In the [Country Reports] section use the drop-down boxes to select the category and country.
    • Click on [Population]. In the [Country Reports] section use the drop-down boxes to select the category and country.
    • Click on [Digital Consumer]. In the [Country Reports] section use the drop-down boxes to select the category and country.
  • Search Tip 2: In the top navigation bar, click the [Search] button, choose [Browse Full Tree], then scroll down to the [Economic and Consumer Topics] section. Make your selections and follow the prompts to build a search.