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Consumers & Market Segments Research Guide

This Bentley Library research guide was created to provide a starting point for researching consumers and market segments.

United States Demographics

These are the best starting points for United States population, housing, economic, and geographic data. Data is provided in the form of maps, tables, and reports from a variety of Census Bureau sources.
Additional sources of U.S. demographic data:
  • Search Tip 1: In the top navigation bar, click on [Consumers]. Next, select a subtopic from the menu (Households; Income and Expenditure; Lifestyles; Population). Use the [Explore Analysis] and [Explore Statistics] filters to narrow the search.
    • Note: When choosing an analysis type, start with a Country Report (if available), then explore the other types of analysis.
  • Search Tip 2: On the landing page, use the [Search Categories] option to browse the Consumers category tree using a drill-down menu and then choose a geography.
  • Search Tip 3: Use the search box to keyword search the full database for data and analysis.

Country Demographics

  • Search Tip 1: In the top navigation bar, click on [Consumers]. Next, select a subtopic from the menu (Households; Income and Expenditure; Lifestyles; Population), then use the [Explore Analysis] and [Explore Statistics] filters to narrow the search.
    • Note: When choosing an analysis type, start with a Country Report (if available), then explore the other types of analysis.
  • Search Tip 2: On the landing page, use the [Search Categories] option to browse the Consumers category tree using a drill-down menu and then choose a geography.