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GR523-AL1 - Fall 2024 (Cross)

This research guide has been created for students taking GR523-AL1 with Professor Ian Cross during the Fall 2024 semester.

About this Library Research Guide

Welcome, GR523-AL1 Marketing Management students!

This research guide is created for students taking GR523-AL1 with Professor Cross during Fall 2024. The guide is designed to get you started with the secondary research needed to complete your group project.

Accessing Library Databases

All of the library databases provided on this guide can be accessed from on and off-campus. When using a database from off-campus you will be prompted for your Bentley username and network password (the same password you use to access Brightspace). Some databases may require registration using your Bentley email address. Use the links provided in this guide, or visit the library's Databases A-Z page to access library resources.

Get Research Help

If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways. You can view the library and the research help desk hours calendar online.

Reference & Research Help Contact Information
In-Person Visit us at the Reference Desk during our hours.
Email refdesk@bentley.edu
Phone 781.891.2300
 Text 781.728.0511
 Live Chat Chat with a Reference Librarian
Research Consultations: Research Help by Appointment

Schedule a one-on-one or small group research consultation with a reference librarian!

Consultations usually last 30 minutes, and take place during Reference Librarian hours. Consultations should be requested at least 48 hours in advance, for scheduling purposes. Consultations are available in-person and via Zoom.