Consumer & Market Research - GR523-AL1 - Fall 2025 (Cross) - LibGuides at Bentley University Library

Consumer & Market Research Reports

Use the following databases for consumer demographic and psychographic information.

Mintel Reports
Mintel provides data, insight, and analysis of consumer markets and lifestyles. Coverage includes consumer products and services markets, media and technology, retailing, and demographics and lifestyles reports.

How to Create a Mintel Profile
Note: It is recommended that you create a personal Mintel profile to take advantage of features such as downloading report sections, building presentations, sharing content, and accessing complete Mintel consumer survey databooks. Click the link for instructions.

Start by browsing these categories, then explore the Mintel database for additional information on your own by topic or keyword.

Travelers, Vacationers, and Tourists: From the navigation bar, choose Category > Travel, Leisure, Entertainment and then select "Travel" to explore all of the reports related to travel and tourism.
Demographics and Lifestyles: From the navigation bar, click on Demographics and choose all of the subcategories to explore all of the reports related to demographic and lifestyle groups.
Advertising and Media: From the navigation bar, choose Category > Technology & Media to find reports related to social media, streaming media, advertising, and more.

Statista
Statista is a statistics portal, aggregating data on over 80,000 topics from over 18,000 sources. In addition to statistics, this database provides industry and market reports, including market insights for up to 152 countries and territories, consumer insights from 56 countries and territories, and coverage of businesses from 200+ countries and territories.

Use the search box to find dossiers and statistics related to travel and tourism, including:

Travel and Tourism Industry Advertising in the U.S.
Travel and Tourism: Market data and analysis
Domestic Tourism in the U.S.
Travel and Tourism in the U.S.
National Park Tourism in the U.S.
City Trips in the U.S.
Target Audience: City Trip Tourists in the U.S.

Traveler/Visitor Demographics: Locations & Places

Conduct your own web searches to find visitor demographics and statistics for the place (e.g. state, town, region, location, or venue) you are researching. Good places to start are government websites, including travel and tourism offices, visitor bureaus, chambers of commerce, and economic development councils. Museums, state and national parks, and other organizations may also provide visitor statistics and demographics on their websites.

For example, a few key resources for Massachusetts are:

Other resources: