Consumers & Market Segments Research Guide   Tags: consumers, demographics, market research, marketing, psychographics  

This guide was created to provide a starting point for researching consumers and market segments. Use the tabs across the top of the page to explore all aspects of consumer research.  Some of the resources listed in this guide are subscription databases and may only be accessed by current students, faculty, and staff of Bentley University. 

If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways:

This chat window may not work with all mobile devices. You can contact a librarian via email refdesk@bentley.edu, phone 781.891.2300, or in person at the Reference Desk.