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Consumers & Market Segments Research Guide   Tags: consumers, demographics, market research, marketing, psychographics  

This Bentley Library research guide was created to provide a starting point for researching consumers and market segments.
Last Updated: Oct 9, 2014 URL: http://libguides.bentley.edu/consumers Print Guide RSS Updates

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Consumer & Market Research

This guide was created to provide a starting point for researching consumers and market segments. Use the tabs across the top of the page to explore all aspects of consumer research.  Some of the resources listed in this guide are subscription databases and may only be accessed by current students, faculty, and staff of Bentley University. 

If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways:

in-person: Reference Desk Hours
telephone: 781.891.2300
email:  refdesk@bentley.edu
IM/chat:  Use the "Ask a Librarian!" widget on the right side of this page

Reference Librarian

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Lisa Curtin, Reference Librarian
Library Liaison for Marketing, Sociology & Psychology
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Bentley Library
Room 10
781.891.3407
lcurtin@bentley.edu
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This chat window may not work with all mobile devices. You can contact a librarian via email refdesk@bentley.edu, phone 781.891.2300, or in person at the Reference Desk.

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