This guide was created to provide a starting point for conducting industry and market research. Some of the resources listed in this guide are subscription databases and may only be accessed by current students, faculty, and staff of Bentley University.
Industry analysis can help you answer the following questions:
Also, industry surveys usually contain financial data and industry ratios.
Market analysis can help you answer the following questions:
Market research reports may also contain product and brand data (e.g. sales, shares) and consumer behavior/attitudes survey data.
If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways:
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Other library research guides that may be helpful...