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GR523-AL1 - Fall 2024 (Cross)

This research guide has been created for students taking GR523-AL1 with Professor Ian Cross during the Fall 2024 semester.

Advertising & Marketing Industry Research

Use the following resources to find industry analysis, insights, and data.
  • Search tip: browse by industry category or use the search box to find industry research reports related to marketing and advertising, including:
    • Direct Mail Advertising in the US - Industry Report 54186 [Note: State reports also available]
    • Billboard & Outdoor Advertising in the US - Industry Report 54185 [Note: State reports also available]
    • Promotional Products in the US - Industry Report 54189 [Note: State reports also available]
    • Print Advertising Distribution in the US - Industry Report 54187 [Note: State reports also available]
  • Search tip: from the top navigation bar, click on Advertising & Marketing, then explore the subcategories.
  • Search Tip: From the navigation bar, select Categories > Technology & Media to find these reports and more:
    • Social Media Trends - US - 2024 [Note: report due in July 2024]
    • Social Media Trends: Spotlight on Content Creators - US - 2023
    • Advertising in Gaming - US - 2023
    • Streaming Audio Trends - US - 2023
    • Streaming Video - US - 2023 [Note: Updated report due October 2024 - keep checking!]
    • Digital Advertising - US - 2023 [Note: new report due September 2024 - keep checking!]
    • Media Landscape - US - 2023
    • Social Media Influencers - US - 2022
    • Television Advertising - US - August 2020
  • Search tips:
    • from the top navigation bar, click on Statistics, then explore the "Media and Advertising" category.
    • from the top navigation bar, click on Reports, then choose Industry Reports, then use the Industry filter to choose "Advertising and Marketing".