Industry & Market Research Guide

• Search Tip: There are many different search options available on the main landing page. No matter which search path you follow, we recommend that you start with those reports classified as Country Reports and Briefings, then look at related statistics, opinion pieces, datagraphics, etc. Try these different search paths:
  • In the top navigation bar, click on [Industries] to select an industry. Look for the [Latest Reports] section and click on View All.  Use the filters on the left side of the page to start by selecting a geography. Browse the results and use additional filters as needed.
  • Use the [Explore Categories] option to browse the category tree using a drill-down menu and then choose a geography. On the results page, click on the Analysis tab to view reports. 
  • Use the search box to keyword search the full database for data and analysis.

• Search Tip for industry surveys: There are 2 ways to search:
  • Click on [Industries] in the top menu bar. and use the drop-down box select your industry
    --OR-- 
  • Enter a company's name in the search box, then select [Industry Survey] from the left navigation menu.
• Search Tip for researching sub-industries:
  • Click the [Markets] tab in the top menu bar. Then, on the far right side of your screen, click on [Refine Industries].
  • In the pop-up box drill-down and check your selected sub-industry, then click [Submit].
  • Use the left hand column for different sets of data on that sub-industry such as key stats & ratios, company level comparisons/financial operating metrics, news, etc.

• Search Tip #1: Use the Advanced Search screen to search for [your topic] AND marketline AND "industry profile".  For example:
  software AND marketline AND "industry profile"
• Search Tip #2: Click on the [Industry Profiles] link. Select the "View By" [All Profiles] tab. In the search box, type the name of the industry (for example, software) and then select radio button [By Title, Subject and Description]. Click on [Browse].

• Search tip: On the D&B Hoover's landing page, select the RESEARCH INDUSTRIES tile. Search for industry profile, then explore the analyst reports and market research reports. Includes analysis and reports from J.P Morgan, Freedonia, MarketLine and more.

• Search Tip: Get industry reports/overviews:
  • Option 1: Type a company name or ticker symbol into the search box and choose a company from the list of suggestions to retrieve a company profile. Scroll to the "Industry" section to see which industries the company operates in. Click on a NAICS code to retrieve the industry profile. Scroll to the "Industry Reports" section of the industry profile and explore the available reports.
  • Option 2: Type a NAICS code into the search box and choose an industry from the list of suggestions to retrieve an industry profile. Scroll to the "Industry Reports" section of the industry profile and explore the available reports.
  • Option 3: Click "Browse" in the navigation bar, then select "Industries". Choose an industry from the list to retrieve the industry profile. Scroll to the "Industry Reports" section of the industry profile and explore the available reports.

• Search Tip: Click on the [Industry Analysis] tab, then click [Reports]. Explore the Industry Classification Benchmark (ICB) Industry, Supersector, and ESG Reports. Note: Mergent Reports provide access to historical/archived reports and are no longer being updated.

These two specialized databases are useful for researching technology-related industries and markets. 

• Search Tip: Bentley University does not have access to the entire Gartner database. Users may want to do an [Advanced Search] and select the limiter [Entitlement I My Memberships].