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MK411 Spring 2025 (Cross)

This research guide has been created for students taking MK411 Corporate Immersion Marketing Strategy Project with Professor Ian Cross during the Spring 2025 semester.

Additional Research Guides

Your specific team projects may require that you go beyond the research sources listed on this guide. If you need to conduct research on different markets or industries or would like to research companies within an industry, check out these guides. Don't forget to visit the Reference Desk if you need help!