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MK411 Spring 2025 (Cross)

This research guide has been created for students taking MK411 Corporate Immersion Marketing Strategy Project with Professor Ian Cross during the Spring 2025 semester.

Statista database

Start with these recommended reports and explore the database for additional information on your topics:

Trade Associations & Publications

Trade associations and professional organizations can be excellent sources for news, insights, reports, and data (although some information may only be available to members). Here are a few sources to get you started. Conduct your own internet research to see what else you can find. Don't forget to critically evaluate the sources you use.


Trade Associations & Organizations

Trade Publications & News Sources

Additional Resources: Analyst Reports