Skip to Main Content

MK411 Spring 2025 (Cross)

This research guide has been created for students taking MK411 Corporate Immersion Marketing Strategy Project with Professor Ian Cross during the Spring 2025 semester.

About this Library Research Guide

Welcome, MK411 students!

This Bentley Library research guide has been prepared by Lisa Curtin, Senior Reference Librarian, for students enrolled in MK411 with Professor Ian Cross during Spring 2025. The guide is designed to assist you with the secondary research required for your project.

Get Research Help

If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways. You can view the library and the research help desk hours calendar online.

Reference & Research Help Contact Information
In-Person Visit us at the Reference Desk during our hours.
Email refdesk@bentley.edu
Phone 781.891.2300
 Text 781.728.0511
 Live Chat Chat with a Reference Librarian
Research Consultations: Research Help by Appointment

Schedule a one-on-one or small group research consultation with a reference librarian!

Consultations usually last 30 minutes, and take place during Reference Librarian hours. Consultations should be requested at least 48 hours in advance, for scheduling purposes. Consultations are available in-person and via Zoom.