When searching for articles in the library's databases and on the web it is important to identify relevant keywords and experiment with a variety of combinations. These are just a few keyword suggestions for researching your topic(s). What else can you come up with?
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esports "competitive gaming" "video game live streaming"
use keywords that describe an industry or market |
leagues teams "pro teams" or "professional teams" NBA 2K CLTX Gaming
use the names of leagues, teams, companies, and brands associated with esports |
Twitch Discord
use the names of specific streaming platforms or social channels |
gamers players fans teens "young adults" youth "Gen Z" "Gen Alpha" NBA athletes influencers celebrities fashion "The Tunnel" music luxury "pop culture" or "popular culture"
use keywords that describe an activity, a target consumer, or a demographic group |
market OR "market size" industry analysis insights trends culture forecast sponsorship brands
use keywords that describe the type of information you want to find (in conjunction with other suggested terms) |
The following databases contain articles from thousands of newspapers, magazines, journals, and trade publications. Don't restrict your search to just one database.
Use the internet to conduct research. Here are some ideas about what you can look for online to help with your analysis. Don't forget to critically evaluate the sources you use.
The library's databases have different search interfaces, but they share basic search principles. Some of these principles are listed below.
It is good practice to look for the [Advanced Search] option in each database that you use. The advanced search page will usually make it very clear as to how you can control your search using Boolean search techniques, limiters, field searching, etc.
Boolean Searching
Boolean searching is the cornerstone to an effective search strategy. Boolean searching refers to searching using a combination of words and the three Boolean Operators: AND, OR, NOT. A best practice is to capitalize your Boolean Operators.
For example: "krispy kreme" AND marketing
For example: (adolescents OR teenagers)
For example: dolphins NOT football
Phrase Searching
To search for two or more words in the exact order in which they are entered you should enclose the phrase in quotation marks " ".
For example: "obsessive compulsive disorder"
Truncation
Truncation allows you to search the root form of a word with all its different endings by adding a symbol to the end of a word. Truncation symbols vary by database (check the help screens or ask a Librarian), but are usually one of the below:
* (asterisk)
! (exclamation point)
? (question mark)
For example: advertis* will search for advertise, advertisement, advertising, advertises
Field Searching & Limiters
Each database has a variety of predefined fields or limiters that you can search within. Some examples of fields and limiters are:
