MK411 Spring 2025 (Cross)

Create a Mintel profile: It is recommended that you create a personal Mintel profile to take advantage of features such as downloading report sections, building presentations, sharing content, and accessing complete Mintel consumer survey databooks. Click the link below for instructions.

Explore the following consumer and market reports:

Esports and Gaming

• Esports – US – 2024
• Gaming Influencers and Streaming – US – 2024
• Live Service Gaming: Connecting and Collaborating – US – 2024
• Gaming Trends: Consoles & Accessories – US – 2024
• Gaming Franchises: Brand Opportunities – US – 2024
• Teen & Tween Gaming – US – 2024
• Multicultural Adults and Gaming – US – 2024
• Mobile Gaming – US – 2024
• Gaming Trends: 2023 - US - 2023 [Note: new report due to be published January 2025]
• ***NEW added 2/16/2025*** Gaming Trends: 2025 - US - 2025
• Emerging Gaming Technology - US - 2023
• Gaming Subscriptions – US – 2023

Demographics and Lifestyle

• Activities of Teens and Tweens – US – 2024
• Marketing to Gen Z – US – 2024
• Marketing to Millennials – US – 2024
• Luxury Consumer - US - 2024

Advertising & Media

• Advertising in Gaming – US – 2023
• Social Media Trends - US - 2024
• Social Media Trends: Spotlight on Content Creators - US - 2023
• Social Media Influencers - US - 2022

Start with these recommended reports and explore the database for additional information on your topics:

• Target audience: eSports & gaming fans in the United States – 2024 
• Target audience: Video game streaming viewers in the United States - 2023
• Target audience: Video game streaming broadcasters in the United States - 2023
• Target audience: Video gamers in the United States 2024
• Target audience: Sports video gamers in the United States - 2024
• eSports in the United States - 2024 
• eSports market data and analysis – 2024 

Start with these and explore the database for additional information on your topics:

• eSports: Fan Market Summary 
  [Instructions: In the top navigation bar click on "Summaries" then look in the "Single Sports Summaries" column and click on "eSports"]
  • Includes esports fan demographic, viewership, HH income, social media usage, and participation data.
• 2023 eSports Fan Study 
  [Instructions: In the top navigation bar click on "Premium", look for "Fan Studies" and click "Learn More", then look for the eSports studies].
  • Data on esports fans from an annual consumer conducted by SBRNet. This consumer survey was conducted online in January 2024 among a representative panel of U.S. consumers age 13 or older. A total of 6,666 respondents completed the survey. 
• 2023 eSports  Fan Brand Study
  [Instructions: In the top navigation bar click on "Premium", look for "Fans & Brands" and click "Learn More", then look for the eSports studies]
  • Data on esports fans usage of various brands across 9 categories: Sports Drinks, Car Insurance, Home Insurance, Preferred Credit Cards, Mobile Phone Carrier, Airline, Banking, Hotel, and Fast Casual / Quick Serve Restaurants.

Start with these recommended reports and explore the database for additional information on your topics:

• Data Drop: 5 Charts on US Gamer Demographics Players Age, but Their Devotion to Gaming Remains the Same
• Esports viewers, US, 2024-2028