Readership demographic information for 200+ magazines is available in the "MRI Topline Pocketpiece" reports. The Pocketpiece is a semi-annual quick-reference table of data from the current Survey of the American Consumer, and it provides audience estimates and basic reader demographics. Information available in the Pocketpiece is:
Mediamark Reporter presents demographic, lifestyle, product usage & media data based on a national survey of over 26,000 consumers. Reports contain product and brand usage data by a variety of demographic characteristics (age, household income, education, media consumption, etc.).
How to retrieve the reports:
To use Mediamark you must create an account using your Bentley email address and a registration code. If your professor has not provided you with a registration code, please visit or email the Reference Desk at email@example.com to obtain the code.
How to Read a Mediamark Report
This one page PDF explains how to interpret data in a Mediamark report.
Mediamark University Internet Reporter Tutorial
This 15 page PDF document explains how to use the Mediamark University Internet Reporter.
How to Change Default Target Settings
This document provides instructions for adding ALL available targets to your default target settings.
How to Use the Mediamark database
This series of Video Tutorials is brought to you by Western Washington University librarian, Elizabeth Stephan.
Mediamark Reporter/MRI+ User Guide Definitions
A guide to commonly used terms in the Mediamark/MRI+ databases.
Mediamark Survey of the American Consumer Questionnaires, Technical Guides and Codebooks
View the personal interview questionnaire, product booklet, technical guide (which includes methodology), and codebook (which lists all the variables that are measured and any associated disclosures or explanatory information) used for each survey.