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Advertising Research Guide: Find Articles & Current News

This guide was created to provide a starting point for researching topics related to advertising, including ad expenditures and ad rates, marketing campaigns, media planning, and locating advertisements.

Finding Newspaper, Magazine & Journal Articles

Complete your research by conducting a thorough review of current journals, trade publications, magazines and newspapers.

The following databases contain articles from thousands of business related newspapers, magazines, journals, and trade publications. Don't restrict your search to just one database. There can be significant differences in journal coverage and full-text availability.