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Advertising Research Guide

This guide was created to provide a starting point for researching topics related to advertising, including ad expenditures and ad rates, marketing campaigns, media planning, and locating advertisements.

Find Advertisements

The books listed below were chosen because they contain many images of advertisements. To search for additional books on advertising or branding, search at http://library.bentley.edu

The CLIO Awards honor creative advertising, design and communication in a variety of mediums. Visit the CLIO Awards website to view award winners from 2009 to the present. The Library also has a collection of CLIO Awards on DVD and streaming video from Films on Demand.