Create a Mintel profile: It is recommended that you create a personal Mintel profile to take advantage of features such as downloading report sections, building presentations, sharing content, and accessing complete Mintel consumer survey databooks. Click the link below for instructions.
Explore the following reports:
Mintel Reports also include a number of reports that may be of interest about advertising and marketing to specific demographics (Marketing to Gen Z, Marketing to Millennials, etc.)
MRI-Simmons Catalyst (formerly MRI-Simmons Insights) allows users to explore consumer survey data. Get started with Quick Reports, then if you want to dive deeper consider creating your own Crosstab.
MRI-Simmons Catalyst provides access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey. Customizable demographic profile and crosstab reports reveal relationships between purchasing behavior and consumer demographics, interests, and preferences. This database is limited to 50 simultaneous users; please log out when you are done with your session. Learn more about how to use MRI-Simmons by visiting our MRI-Simmons: How-To Guide.
Search Tip: Use the "Go to Live Theatre" variable!
Our MRI-Simmons How-To Guide is a fantastic resource to have on hand to assist when using this database. You can find step-by-step directions for getting started using Quick Reports or creating your own Crosstab analysis as well as help documentation including definitions and instructions on how to read a crosstab report.
How do you determine who in your target market area might be a potential consumer? Consider using Census Data to get a better picture of the demographic makeup of a particular geography.
The U.S. Census provides demographic and economic data from the following surveys and censuses: American Community Survey, County Business Patterns, Decennial Census, Economic Census, and others. Free resource.
Statista is a portal for quantitative data, statistics and related information. Use the search box to find information of interest, or choose from dropdowns providing access to information about industries, digital markets, consumer markets, and topics such as media, business, and society. Statistics, charts and/or graphs may be downloaded in the following formats: Excel, PNG Graphics, PowerPoint and PDF.