Need to get familiar with arts management and fundraising? Books can be a great help in introducing you to terminology and strategies. Here are a couple in our collections that might be of interest or help to answer questions you may have:
Fundraising Principles and Practice by 
Raising the Curtain: Technology Success Stories from Performing Arts Leaders and Artists by The following articles are examples of some of the types of sources that you can find in our library resources searching for articles that can help you with your project.
Benoit-Bryan, D. J. (2025, January 14). Meet audiences where they are. American Theatre. https://www.americantheatre.org/2025/01/14/meet-audiences-where-they-are/
Carnegie, E., & Drencheva, A. (2019). Mission-driven arts organisations and initiatives: Surviving and thriving locally in a time of rupture. Arts and the Market, 9(2), 178–187. https://doi.org/10.1108/AAM-10-2019-0031
Chang, A., & Liu, M. T. (2018). What to say to patrons about buying tickets again? Modelling a modern relationship for traditional performing arts. Journal of Creative Communications, 13(3), 167–184. https://doi.org/10.1177/0973258618792789
Fristoe, A., & Longacre, W. (2024). Art + Information + Conversation = Social Change: A Model for Financially Viable Theater. International Journal of Arts Management, 27(1), 69–77.
Miller, S. (2024). The other side of summer. American Theatre Magazine, 40(4), 23–28.
Pierson, A. (2024). What streams may come. American Theatre Magazine, 40(4), 11.
Pompe, J., Tamburri, L., & Munn, J. (2020). Marketing strategies for performing arts audiences: Characteristics of ticket purchasers. Journal of Nonprofit & Public Sector Marketing, 32(5), 453–464. https://doi.org/10.1080/10495142.2019.1589631
Welch, S. (2023). Arts groups still working to lure back audiences; Creative approaches pay in COVID’s wake. Crain’s Detroit Business, 39(13), 1-.