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Honors Capstone Project - Worthington

This guide has been created to assist students completing their Honors Pathway in HNR445 with Professor Worthington in Spring 2025.

Industry & Market Research Reports

IBISWorld Industries and Markets
Searchable by industry, keyword, company name, and NAICS code, IBIS World Industries and Markets contains United States and Specialized Industry reports, selected Global Industry reports, and UK Brexit Impact Statements. Industry risk factors can be assessed using US Business Environment Profiles.

Wood, G. (2024, September). Live performance theaters in the US (US Specialized Industry Report OD5359). IBISWorld. https://www.ibisworld.com/
Dalal, M. (2024, October). Arts, entertainment, and recreation in the US (US Industry Report 71). IBISWorld. https://www.ibisworld.com/

Statista
Statista is a portal for quantitative data, statistics and related information. Use the search box to find information of interest, or choose from dropdowns providing access to information about industries, digital markets, consumer markets, and topics such as media, business, and society. Statistics, charts and/or graphs may be downloaded in the following formats: Excel, PNG Graphics, PowerPoint and PDF.

Statista. (2024, February 13). Theater and Broadway in the U.S. - statistics & facts [Report]. https://www.statista.com/study/13148/theater-and-broadway-statista-dossier/
Statista. (2024, November). Target audience: Theater, ballet & opera goers in the United States [Report]. https://www.statista.com/study/123343/target-audience-theater-ballet-and-opera-goers-in-the-united-states/

Richard K Miller and Associates (RKMA)
Richard K. Miller & Associates publishes annual/biennial reference handbooks that support MBA, marketing, hospitality management and sports management research. Titles include Business-to-Business Marketing, Sports Marketing, International Consumer Markets and Consumer Behavior.

Look at the "Entertainment & Leisure Market Research 2025" RKMA report.

National Endowment for the Arts

National Endowment for the Arts (arts.gov)
The National Endowment for the Arts (NEA) is an independent federal agency established in 1965 and is "largest funder of the arts and arts education in communities nationwide and a catalyst of public and private support for the arts."

The National Endowment of the Arts publishes a number of different reports related to arts in the United States. You can search their research publications, but here are a couple that might be of interest:

Curtains Up: Critical Factors Influencing Theater Resiliency (Updated November 2024)