Use the Sports Market Analytics (SMA) database to find sports participation and consumer expenditure data.
Recommended data:
- Sports Participation: Choose a sport from the drop-down list in the top navigation bar, or click the link for participation data on the left side of the screen.
- participation data is available for CORE Participants and CASUAL Participants by age, gender, household income, and geographic region.
- Consumer Expenditures for Footwear & Equipment: Choose a sport from the drop-down list in the top navigation bar, or click the link for Apparel/Equipment/Footwear on the left side of the screen.
- consumer expenditure data is available by age group, education of head of household, gender, geographic region, household income, brand, price point, and outlet type (sporting good store, specialty retailer, etc.).
Recommended reports:
To find these reports, click on Newsstand in the top navigation bar, then choose Special Reports.
- 2020 SFIA Manufacturers Sales by Category Report:
- This industry report from the Sport and Fitness Industry Association (SFIA) provides a topline overview of sports and fitness products wholesale dollars for 30 categories of sporting and fitness goods ranging from athletic footwear and apparel to equipment.
- 2021 Sports, Fitness, and Leisure Activities Topline Participation Report: Click on Newsstand in the top navigation bar, then choose Special Reports.
- This report from the Sport and Fitness Industry Association (SFIA) is the source of the participation data referenced above. It also provides an overview of sports and activity participation trends, inactivity levels, aspirational participation, and the impact of COVID-19 on participation.
