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MK401: Fall 2021 (Flynn)

This research guide has been created for students taking MK401 with Professor Erin Flynn during the Fall 2021 semester.

Current Demographics: DemographicsNow database

Watch this brief tutorial to learn how use DemographicsNow to find demographics, attitudes, and spending habits of consumers in any geography in the US.

Demographics, PEST Analysis, & Future Trends Reports

Start with the reports listed below, and explore the database for additional information related to your topics. 
Note: If you are prompted to login to Euromonitor, choose the "Single Sign On" option, then use your Bentley email address.

Recommended reports: