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MK401: Fall 2021 (Flynn)

This research guide has been created for students taking MK401 with Professor Erin Flynn during the Fall 2021 semester.

Mintel Market Research database

Explore the following consumer and market reports. Be sure to also look at the Interactive Databook that accompanies each report!

Apparel and Footwear


Demographic, Lifestyles, and Trends

Sports and Sports Fans

Advertising & Media

Euromonitor database

Start with the reports listed below, and explore the database for additional information related to your topics. 
Note: If you are prompted to login to Euromonitor, choose the "Single Sign On" option, then use your Bentley email address.

Recommended Reports:

Statista database

Recommended report: