MK401: Fall 2021 (Flynn)

Explore the following consumer and market reports. Be sure to also look at the Interactive Databook that accompanies each report!

Apparel and Footwear

• Men's & Women's Footwear: Incl Impact of COVID-19 - US - May 2020
• Casualization of Fashion: Incl Impact of COVID-19 - US - November 2020
• Men's & Women's Clothing: Incl Impact of COVID-19 - US - September 2020 [new report published September 2021 - see below for update]
• Men's and Women's Clothing - US - 2021 [Updated! new report published October 2021]
• Activewear - US - October 2018 

Retail

• Sporting Goods Retail -  August 2019 [new report  published November 2021 - see below for update]
• Sporting Goods Retail - US - 2021 [Updated! new report published November 2021]
• State of Retail and eCommerce: Impact of COVID-19 One Year Later - US - 2021
• Changing Retail Landscape: Incl Impact of COVID-19 - US - September 2020
• In-store Experiential Retailing - US - March 2021

Demographic, Lifestyles, and Trends

• Urban, Rural and Suburban Lifestyles - US - 2021 [New report! Added 10/26/2021]
• American Lifestyles: Incl Impact of COVID-19 - US - August 2020 [updated report released October 2021, see below for update]
• American Lifestyles - US - 2021 [Updated! new report published October 2021]
• Marketing to Generation Z - US - May 2021
• Marketing to Millennials - US - 2021
• Marketing to Gen X: Incl Impact of COVID-19 - US - July 2020
• Marketing to Baby Boomers - US - July 2019
• Marketing to Seniors: Incl Impact of COVID-19 - US - July 2020
• Exercise Trends - US - 2021

Sports and Sports Fans

• Sporting Trends for Kids and Teens: Incl Impact of COVID-19 - US - May 2020
• Marketing to Sports Fans - US - November 2019 [new report due to be published November 2021]

Advertising & Media

• Social Media Trends - US - May 2021
• Internet Influencers - US - March 2020
• Digital Advertising - US - September 2020 [new report published October 2021 --- see below for update]
• Digital Advertising - US - 2021 [Updated! new report published October 2021]

Start with the reports listed below, and explore the database for additional information related to your topics. 
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Recommended Reports:

• Where Consumers Shop for Apparel and Footwear - Briefing (April 26, 2021)
• Consumer Lifestyles in the US - Country Report (August 18, 2021)
• Consumer Types in the US - Country Report (August18, 2021)
• Consumer Values and Behaviour in the US - Country Report (August 18, 2021)
• Digital Consumer in the USA - Country Report (May 2021)
• Engaging Millennials and Generation Z in the Coronavirus Era - Briefing (January 12, 2021)
• The Coronavirus Era: The “New Normal” and Generational Shifts - Briefing (November 24, 2020)
• Generation X: The Forgotten-yet-Powerful Consumers - Briefing (October 22, 2018)
• Megatrends in the USA - Country Report (August 11, 2020)
• Top 10 Global Consumer Trends 2021 - Briefing (January 7, 2021)

Recommended report:

• U.S. Apparel and Footwear Consumer Behavior - Statista Dossier (2020)