Watch this video for a brief introduction to the information and reports available in Claritas 360.
PRIZM Premier is a consumer segmentation system that classifies every U.S. household into one of 68 consumer segments. The segments are defined according to socioeconomic rank including characteristics such as income, education, occupation, home value, Income Producing Assets (IPA) indicators, and technology use.
The 68 segments are grouped into 11 Lifestage Groups and 14 Social Groups.
Segmentation reports provide detailed information about each segment or target group in a selected segmentation system within your specified analysis area. There are a number of segmentation reports to choose from, but I recommend starting with the three reports listed below then explore other types of reports.
This report shows how strong a behavior/profile is in your market and can help you determine if your market has enough people or households participating in a target behavior (e.g. running) to support a product or service.
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Additional Help: Market Potential Walkthrough and Market Potential Report - Interpretation & Calculations
This report shows how many households in your market fall into each of the 68 PRIZM Premier segments. It can help you determine if your target market has enough of your target segment in it to support your product or service. It can also help you determine which are the most common segments in your market to better understand your market makeup.
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Additional Help: View the Segment Distribution Interpretation and Calculations for additional information.
This report provides details on usage of a product or service by each of the 68 PRIZM segments within the entire country or a selected analysis area (see box below for PRIZM information).
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Additional Help: Profile Worksheet Walkthrough and Profile Worksheet Report - Interpretation & Calculations