This research guide is created for students taking MK342 with Professor Gustafson during Fall 2025. The guide is designed to get you started with the resources needed to complete the secondary consumer, market, and industry research for your group projects.
If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways. You can view the library and the research help desk hours calendar online.
| Reference & Research Help Contact Information | |
| In-Person | Visit us at the Reference Desk during our hours. |
| refdesk@bentley.edu | |
| Phone | 781.891.2300 |
| Text | 781.728.0511 |
| Live Chat | Chat with a Reference Librarian |
Schedule a one-on-one or small group research consultation with a reference librarian!
Consultations usually last 30 minutes, and take place during Reference Librarian hours. Consultations should be requested at least 48 hours in advance, for scheduling purposes. Consultations are available in-person and via Zoom.