LibGuides: MK342: Advertising (Gustafson): Industry Research

Top Picks: Industry Research

IBISWorld Industries and Markets
IBISWorld provides reports for 700+ U.S. industries classified by NAICS, Specialized Industry Reports for 600+ small or new industries, State Industry Reports for all 50 states across 500+ industries, selected Global Industry reports, and a collection of US Business Environment Profiles.

Browse by industry category or use the search box to find industry research reports using keywords.

Statista
Statista is a statistics portal, aggregating data on over 80,000 topics from over 18,000 sources. In addition to statistics, this database provides industry and market reports, including market insights for up to 152 countries and territories, consumer insights from 56 countries and territories, and coverage of businesses from 200+ countries and territories.

Find dossiers, statistics, and insights related to your topics. Search Tips:

Browse categories under the [Statistics] menu. For example:
- Consumer Goods and FMCG > Food and Nutrition
- Consumer Goods and FMCG > Cosmetics & Personal Care
- Travel, Tourism and Hospitality
- All Industries
Experiment with keywords that describe:
- a product or industry (e.g. "lip care", "skin care", "historical sites", "tourism", "snack foods")
- a topic (e.g. sustainability, organic, "social media")
- a consumer (e.g. "gen z", "target audience", "health conscious")
Use the filters (Location, Content Type, Date) to help refine your search results.

Euromonitor Passport
Euromonitor is a global market research database providing reports, analysis, insights, and statistics on consumers, industries, and countries. Registration required: Bentley users must complete a short registration form the first time they access Euromonitor.

Search Tip #1: In the top navigation bar, click on [Industries] to select an industry. Look for the [Latest Reports] section and click on View All. Use the filters on the left side of the page to start by selecting a geography. Browse the results and use additional filters as needed.
Search Tip #2: Use the [Explore Categories] option to browse the category tree using a drill-down menu and then choose a geography. On the results page, click on the Analysis tab to view reports.

Richard K Miller and Associates (RKMA)
Richard K. Miller & Associates publishes annual/biennial reference handbooks that support MBA, marketing, hospitality management and sports management research. Titles include Business-to-Business Marketing, Sports Marketing, International Consumer Markets and Consumer Behavior.