When exploring topics and searching for information in the library's databases it is important to identify relevant keywords and experiment with a variety of combinations.
These are just a few keyword suggestions for researching your topic(s). What else can you come up with?
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use keywords that describe your product or industry
"historical sites" OR "historic sites" OR "historic homes" travel OR tourism OR vacations "gilded age"
"lip care" OR "lip balm" "skincare" cosmetics suncare
"upcycled food" dips OR "savory spreads" snacks "healthy snacks" "fruit snacks"
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use keywords that describe a target consumer, demographic group, consumer behavior, etc.
"gen Z" or "generation Z" (or other demographic group) teens families
tourists OR travelers OR visitors
"healthy eating" sustainability OR sustainable "eco friendly" organic food ingredients upcycle health wellness
consumer shopper "consumer behavior" trends "target consumer" |
use keywords that describe marketing channels
"social media" (or name specific platforms) "content marketing" "influencer marketing" OR influencers "digital marketing" events video podcasts |
use the names of specific companies, places, events, activities, and organizations as search terms
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