LibGuides: GR523-HCMBA5: Marketing Management (Cross): Demographics

Find Demographics for a Geographic Area

U.S. Census Data
The U.S. Census provides demographic and economic data from the following surveys and censuses: American Community Survey, County Business Patterns, Decennial Census, Economic Census, and others. Free resource.
PolicyMap
PolicyMap provides comprehensive mapping and data analytics tools. It contains 75,000+ geographic indicators across demographics, housing, economic conditions, infrastructure, education, environment, health, and social determinants of health from more than 170 public and proprietary sources.

Watch this 5 minute Getting Started video to learn the basics, and explore the additional videos and instructions in the HELP DOCS section in PolicyMap.

Mergent Intellect
Mergent Intellect provides Claritas demographic reports by geographic place (DMA, county, or state). Data includes statistics on the area's population, including age, race, gender, income and more.

Available reports:

Pop-Facts Demographics Reports: Demographic Quick Facts; Population Quick Facts; Demographic Trend; Household Income By Age; Demographic Snapshot; Effective Buying Income; Demographics By Age Race Sex; Household Quick Facts; Demographic Overview; Executive Summary; and Senior Life
PRIZM Household Distribution Report

Statista
Statista is a portal for quantitative data, statistics and related information. Use the search box to find information of interest, or choose from dropdowns providing access to information about industries, digital markets, consumer markets, and topics such as media, business, and society. Statistics, charts and/or graphs may be downloaded in the following formats: Excel, PNG Graphics, PowerPoint and PDF.