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GR523-HCMBA5: Marketing Management (Cross)

This research guide has been created for students taking GR523-HCMBA5 with Professor Ian Cross during Fall 2025.

Find Competitors: Search for Companies by Industry, Location & More

Do you need to find competitors in a specific geographic region? You can use these databases to generate lists of companies using detailed search criteria, such as industry (using NAICS or SIC Code), number of employees, sales, location (country, state, city, zip code), company status (public or private), and more.

Recommended databases for generating lists of companies by industry and geography:

  • Search Tip: Compile a list of companies based on a variety of criteria (NAICS code, size, geography, etc.). On the landing page, click on the [Find a Company] tile underneath the search box, then click on [Advanced Search Filters]. Select all the filters you are interested in applying, then click search to generate a list. Use the [Manage Columns] dropdown to add additional information/data columns to the display. 
  • Search Tip: Use this database if you'd like to search for businesses within a specific radius (miles) of an address.

See more resources on the Company Research Guide: