MRI-Simmons Insights provides access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey. Customizable demographic profile and crosstab reports reveal relationships between purchasing behavior and consumer demographics, interests, and preferences. This database is limited to 20 simultaneous users. Learn more about how to use MRI-Simmons Insights by visiting our MRI-Simmons Insights: How-To Guide.
Some examples of available targets in MRI-Simmons that might be of interest:
Explore other MRI-Simmons data points by searching for keywords related to your assignment - you might find others that will be beneficial to your research. For example, you can look at more food attitude based responses to the MRI Survey and find information about those who responded to the survey saying "Generally, I only snack on healthy foods"!
Other Relevant Databases
Statista is a portal for quantitative data, statistics and related information. Use the search box to find information of interest, or choose from dropdowns providing access to information about industries, digital markets, consumer markets, and topics such as media, business, and society. Statistics, charts and/or graphs may be downloaded in the following formats: Excel, PNG Graphics, PowerPoint and PDF.
The Consumer Expenditure Survey (CEX) provides information on the buying habits of American consumers, including data on their expenditures, income, and household characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau. Free resource.
Source of statistics about households by a specific geographic area or the whole US.
Demographics Now also includes Mosaic Reports. Choose the Mosiac Report that best fits your target market. The Mosiac USA Details are listed under the Help menu.
OR use Demographics Now to take a look at the U. S. population by a specific geographic area such as by state.
To access the reports: