The following sources will be extremely helpful in familiarizing yourselves with the various industries and markets associated with the product and company including looking at current news, supply chains, major competitors, trends, and more. These reports are meant to be a starting point for your research. You may want to consult other reports and sources as you complete your research assignments for this class, but especially for Assignment #1.
Berdousis, D. (2023, October). Juice & smoothie bars in the US (US Specialized Industry Report OD4325). IBISWorld. https://www.ibisworld.com/
Ristoff, J. (2023, October). Fast food restaurants in the US (US Industry Report 72221A). IBISWorld. https://www.ibisworld.com/
Bonnett, Mimi. (2022, March 31). Made to Order Smoothies - US - 2022. Mintel. https://www.mintel.com/
Chychula, A.. (2022, December 15). Consumer Approach to Healthy Eating - US - 2022. Mintel. https://www.mintel.com/
Chychula, A. (2023, November 28). Better for you eating trends - US - 2023. Mintel. https://www.mintel.com/
Chychula, A. (2023, April 28). Functional drinks - US - 2023. Mintel. https://www.mintel.com/
Chychula, A. (2023, March 29). Nutrition drinks - US - 2023. Mintel. https://www.mintel.com/
Varchasvi. (2023, November 21). Healthy dining trends – US – 2023. Mintel. https://www.mintel.com/