Source of statistics about households by a specific geographic area or the whole US.
Demographics Now also includes Mosaic Reports. See the boxes below to learn more and how to use them.
OR use Demographics Now to take a look at the U. S. population by a specific geographic area such as by state.
To access the geographic reports:
Mosaic® USA Consumer Segmentation via the DemographicsNow database:
Mosaic® USA is a segmentation system developed by Experian that classifies U.S. households into 71 unique types and 19 overarching groups that share similar demographic and socioeconomic characteristics.
Mosaic® USA profiles provide information about the sociodemographics, lifestyles, behaviors, and culture of consumers within each of the 19 groups and 71 segments. Affluence and life stage, combined with property characteristics, socio-economics, ethnicity, additional financial measures, and the type of geographic location (e.g. urban or rural) are key components of the Mosaic classifications.
Find the Mosaic® USA profile descriptions in the DemographicsNow database:
Important Mosaic® USA Documentation: