When exploring topics and searching for information in the library's databases it is important to identify relevant keywords and experiment with a variety of combinations.
These are just a few keyword suggestions for researching your topic(s). What else can you come up with?
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use keywords that describe an industry, product, service or topic
banks OR banking "digital banking" "mobile banking" "financial services" |
use keywords that describe a target consumer, demographic group, consumer behavior, etc.
consumers or customers "gen Z" or "generation Z" (or other demographic group) "target consumer" "consumer behavior" "customer experience" "customer journey" |
use keywords that describe marketing, marketing channels, marketing technology, etc.
"digital marketing" AI and marketing martech "marketing technology" "martech stack" |
use keywords to describe the type of information you want
trends forecasts or future "best practices" analysis "case study"
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