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Marketing Scales, Handbooks & Research Methods [Library Research Guide]

This Bentley Library research guide was created to provide guidance to market research students who are looking for marketing scales and information about market research methods (quantitative and qualitative).

Marketing Scales & Market Research Methods

This guide was created to provide guidance to market research students who are looking for marketing scales and information about market research methods (quantitative and qualitative). 

Reference & Research Help Spring 2024

Reference & Research Help Contact Information
In-Person Visit us at the Reference Desk during our hours.
Email refdesk@bentley.edu
Phone 781.891.2300
 Text 781.728.0511
 Live Chat
 
Research Help Hours (Spring 2024)  
Sunday Monday - Wednesday Thursday - Friday Saturday
1:00 pm - 9:00 pm 8:30 am - 9:00 pm 8:30 am - 5:00 pm Closed
All Hours are in Eastern Time. Hours are subject to change on holidays or for unforeseen circumstances. For up-to-date information, check the online calendar.

Research Consultations: Research Help by Appointment

Research Consultations are scheduled one-on-one meetings with a reference librarian. You can also schedule these consultations for a small group. Consultations usually last 30 minutes and take place during Reference Librarian Hours as listed above. 48 hours advanced notice required.

Research Guides

Research Guides are resources created by Bentley Librarians to guide you through research. These guides will contain a map of best bet resources of where to find information and search tips to make the research process easier. A research guide may include a list of relevant databases to search in, suggested search terms, recommended book titles, lists of websites, and more. Browse our list of Research Guides to see if one has been created for your class, a subject area, or a topic you are researching.

Frequently Asked Questions

Bentley Librarians keep a database of some of the most Frequently Asked Questions (and answers!) by the Bentley Community. Browse our FAQs to see if your question has already been answered!