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Marketing Scales, Handbooks & Research Methods [Library Research Guide]   Tags: marketing, research methods, scales  

This Bentley Library research guide was created to provide guidance to market research students who are looking for marketing scales and information about market research methods (quantitative and qualitative).
Last Updated: Jun 9, 2014 URL: http://libguides.bentley.edu/marketingscales Print Guide RSS Updates

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Finding Marketing Scales & Learning About Market Research Methods

This guide was created to provide guidance to market research students who are looking for marketing scales and information about market research methods (quantitative and qualitative).  Use the tabs across the top to select a topic. 

If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways:

in-person: Reference Desk Hours
telephone: 781.891.2300
email: refdesk@bentley.edu
IM/chat: Use the "Ask a Librarian!" widget on the right side of this page

Reference Librarian

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Lisa Curtin, Reference Librarian
Library Liaison for Marketing, Sociology & Psychology
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Bentley Library
Room 10
781.891.3407
lcurtin@bentley.edu
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This chat window may not work with all mobile devices. You can contact a librarian via email refdesk@bentley.edu, phone 781.891.2300, or in person at the Reference Desk.

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