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Marketing Scales, Handbooks & Research Methods [Library Research Guide]

This Bentley Library research guide was created to provide guidance to market research students who are looking for marketing scales and information about market research methods (quantitative and qualitative).

Finding Marketing Scales & Learning About Market Research Methods

This guide was created to provide guidance to market research students who are looking for marketing scales and information about market research methods (quantitative and qualitative). 

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If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways:

in-person: Reference Desk
phone: 781.891.2300
text: 781.728.0511
email: refdesk@bentley.edu
IM/chat: Use the "Ask Us" widget, available below and on our Research Help page