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Marketing Scales, Handbooks & Research Methods [Library Research Guide]: Guide Home

This Bentley Library research guide was created to provide guidance to market research students who are looking for marketing scales and information about market research methods (quantitative and qualitative).

Finding Marketing Scales & Learning About Market Research Methods

This guide was created to provide guidance to market research students who are looking for marketing scales and information about market research methods (quantitative and qualitative).  Use the tabs across the top to select a topic. 

If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways:

in-person: Reference Desk Hours
telephone: 781.891.2300
email: refdesk@bentley.edu
IM/chat: Use the "Ask a Librarian!" chat widget, available below and on our Research Help page.

Ask a Librarian!

 

Click the button above to chat with a reference librarian. If we are offline, please contact the Reference Desk in person, via email refdesk@bentley.edu or by phone 781.891.2300.

Reference Librarian

Lisa Curtin
Liaison to Marketing, Sociology and Psychology.
Contact:
Bentley Library
Bentley University
175 Forest Street
Waltham, MA 02452
781.891.3407
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