Marketing Scales, Handbooks & Research Methods [Library Research Guide]   Tags: marketing, research methods, scales  

This guide was created to provide guidance to market research students who are looking for marketing scales and information about market research methods (quantitative and qualitative).  Use the tabs across the top to select a topic. 

If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways:

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